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Ride with the Wave!!!

Ananth Karthik

October 3, 2019

Ride with the Wave!!!

What does it take for a business to succeed; Customers and Marketing, came the answer from a group of Entrepreneurs. Some of them, first timers, some of them struggling, however one common thing among all is

What does it take for a business to succeed; Customers and Marketing, came the answer from a group of Entrepreneurs. Some of them, first timers, some of them struggling, however one common thing among all is that they are yet to establish their business and have a long way to go.

What it takes for a business to succeed, I asked; Customers and Marketing, came the answer from a group of Entrepreneurs. Some of them, first timers, some of them struggling, however one common thing among all is that they are yet to establish their business and have a long way to go.

When it comes to investment on marketing, the driving factor seems to be likes, views, posts and so on. However what many miss out is the conversion rate.

Off late there have been many posts that we came across wherein people utilise the opportunity of an event and share the same on their page and ensure that they have more likes and followers.

The latest sensation is P V Sindhu wherein she won a medal and most of them shared her video and praised her on their page. Very well done, you could do the same and see to it that people see your page. There was another occasion praising a policeman for carrying a child during the recent floods in Maharashtra. Kudos to him for the service he continues to do without even being asked for it.

There was another video for which I had to write this article. A CCTV footage of a car crashing into a few bystanders in a busy street in Bangalore. This video was shared on a prominent professional platforms wherein people were cashing in on the opportunity to get more views and likes and followers. I am sure there are many such

videos/photos which people have commented on and it is not appropriate for such platforms.

Just after Sindhu won her medal, there was a forward that I received in one of my SOME groups mentioning that she is now a billionaire since she got “x” amount of money and “y” amount of properties. Definitely the forward was exaggerated however even if it was true, it was her hard work and she deserved every bit of it. There was also a meme which cracked a joke mentioning that irrespective of how rich she is, she would end up paying dowry to the guy she gets married to. How low can we stoop for likes and views.

Are we missing something? Are we so desperate to get views and likes.

What is your USP? What is your core message?

In 2017 we worked with a restaurant which had good quality veg food but was struggling to grow. It started of with its presence in Chennai and we spent a lot of time strategizing and implementing the same. We sold the USP. We insisted that the restaurant pushes its core idea of having a motherly figure in their outlets. All this person had to do was to go around and attend to customers. Today they have presence across India and they haven’t looked back ever since.

The secret behind their success was the core message and their impeccable service to their customers. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

We need to appreciate the individual/organisation who showcase their culture, products, company, share knowledge, Emotions (happy and sad moments on Personal SOME).

Sometimes the work involved in preparing a video/photo is humongous and a lot of hard work needs to be done.

What we share reflects on us, our organisation and our culture. I would like to end with one of the famous quote’s from the management guru Philip Kotler - “The best advertising is done by satisfied customers.”